Just Try It. Run a LinkedIn B2B Campaign in 10 Steps.

It can seem daunting to start advertising on LinkedIn. Our clients are sometimes unsure about its potential, and we’ve found the easiest way to prove it works is to run a quick test campaign.

But don’t take our word for it, just take a look at some of these examples.

  • LinkedIn more than tripled Facebook and Twitter in visitor-to-lead conversion rate at 2.74% to Twitter’s 0.69% and Facebook’s 0.77%.
  • In one of our major B2B campaigns, we found LinkedIn attracted 50% of all leads and 80% of our Enterprise level leads for a SaaS business.
  • Social media B2B management company Oktopost’s gets 80% of their social leads from LinkedIn.

But while these numbers might be impressive, they are just numbers, after all. The best way to prove that LinkedIn B2B advertising is worth it is to just try it for yourself. So read on as we’ve distilled it down to 10 steps to launching your first B2B LinkedIn campaign.

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How B2B Businesses Should Analyze their LinkedIn Campaigns

Running a LinkedIn campaign isn’t hard – using the self-serve option you can get up and running in just 10 steps. Once your campaigns are launched, you need to assess what’s working and what isn’t so you can double down on the winners and cut the rest.

We take an in-depth look at how to read your Linkedin dashboard and how to gauge your B2B LinkedIn campaigns below.
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How to Improve your Targeting using LinkedIn Sponsored Updates

One of the most important elements of running LinkedIn ads is targeting the right audience. It’s one of the key differentiators for social media advertising in general. So based on our experience running B2B ads, we’ve put together a few key tips for better targeting your audience on LinkedIn.

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How to Improve your B2B LinkedIn Ads

There’s a quickly evaporating idea that there’s no B2B opportunities on social. Actually, that belief is an opportunity for those of us who dive in first to find our audience. So can your business capitalize on social ads to attract new clients to your B2B business? Absolutely. We suggest LinkedIn.

So you convince your manager and go ahead and run a self-serve LinkedIn Sponsored Update campaign.

But the numbers just aren’t where they need to be. We’ve got a few tips to remember to get those first campaigns off on the right foot.

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