4 Ways to Use Video for B2B Marketing

In B2B, too many businesses target the decision maker with a glorified cold call and spend more time talking than listening. But SiriusDecisions has shown that 67 percent of the buyer’s journey is now done digitally — the implication being that customers are researching your business before they engage with sales at all.

So how do you attract your customers? Do the research, understand your target audience and try to solve their problems. This is where longform content does a great job. Guides and e-books that contain original research and data have been proven to be effective.

Beyond longform written content, today’s opportunity is long form educational video. A video is a great “lean back” way to connect with our desired information. According to Hubspot, 75% of business executives watch a work-related video at least weekly. Imagine a prospective client watching a video of yours while they eat their lunch at their desk.

We’ve put together a few ways to use video to connect with potential B2B customers below.

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Just Try It. Run a LinkedIn B2B Campaign in 10 Steps.

It can seem daunting to start advertising on LinkedIn. Our clients are sometimes unsure about its potential, and we’ve found the easiest way to prove it works is to run a quick test campaign.

But don’t take our word for it, just take a look at some of these examples.

  • LinkedIn more than tripled Facebook and Twitter in visitor-to-lead conversion rate at 2.74% to Twitter’s 0.69% and Facebook’s 0.77%.
  • In one of our major B2B campaigns, we found LinkedIn attracted 50% of all leads and 80% of our Enterprise level leads for a SaaS business.
  • Social media B2B management company Oktopost’s gets 80% of their social leads from LinkedIn.

But while these numbers might be impressive, they are just numbers, after all. The best way to prove that LinkedIn B2B advertising is worth it is to just try it for yourself. So read on as we’ve distilled it down to 10 steps to launching your first B2B LinkedIn campaign.

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How B2B Businesses Should Analyze their LinkedIn Campaigns

Running a LinkedIn campaign isn’t hard – using the self-serve option you can get up and running in just 10 steps. Once your campaigns are launched, you need to assess what’s working and what isn’t so you can double down on the winners and cut the rest.

We take an in-depth look at how to read your Linkedin dashboard and how to gauge your B2B LinkedIn campaigns below.
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8 Tips for Improving Your B2B Social Ads

Social media advertising spend is increasing fast. It’s expected to triple in the next 5 years in the US according to a Forrester Research report, from $10.2 B to $30.1B.

The market is growing increasingly crowded, but the opportunity is growing as well. How do you get your campaigns to stand out? You may be running your ads against thousands of social media advertising professionals, so average copy and creative just won’t get the clicks you need.

You’ll need to dig in and improve every day. It’s about smart iteration and it’s not as hard as you think. Read our tips below.

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