What the LinkedIn Redesign means for Advertisers

LinkedIn's new redesign draws a lot from Facebook, and that's a good thing for the most part. For those who seek to improve their abilities and their career, LinkedIn's new goal is to "ensure you can seamlessly access the most relevant professional conversations, content and opportunities". What was once an HR platform is now firmly focused on becoming our professional

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4 Ways to Use Video for B2B Marketing

In B2B, too many businesses target the decision maker with a glorified cold call and spend more time talking than listening. But SiriusDecisions has shown that 67 percent of the buyer’s journey is now done digitally -- the implication being that customers are researching your business before they engage with sales at all. So how do you attract your customers? Do the research,

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Just Try It. Run a LinkedIn B2B Campaign in 10 Steps.

It can seem daunting to start advertising on LinkedIn. Our clients are sometimes unsure about its potential, and we've found the easiest way to prove it works is to run a quick test campaign. But don’t take our word for it, just take a look at some of these examples. LinkedIn more than tripled Facebook and Twitter in visitor-to-lead conversion rate

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