Content marketing that converts.

We create useful content and distribute it to your target audience so you can generate new business.

Our Services Our Work
Insightful Agency

Our Services

We offer six services centered around content.

Content Strategy

Define your audience, create content that solves their problems, refine your distribution channels and establish a full-funnel strategy for each stage of the buyer’s journey. Focus on what works and drop what doesn’t by using an iterative campaign plan.

Content Development

Write content that solves people’s problems.  Produce videos that help people succeed at their job. Follow up with advanced content, share bite-sized media on social, write penetrating blog posts and develop killer longform work. Let’s think about case studies, whitepapers, e-books and video series.

Content Distribution

Your customers aren’t looking for your content. Present solutions on the right channel with a respectful approach and start building a trusted relationship. From there, be useful, and follow up with more solutions that help them move along the buyer’s journey. Use data-driven marketing technology to create campaigns that convert — and ensure your metrics clearly tell the story for the rest of the team.




Our Clients

It's a pleasure to work with our growing list of clients.

Igloo Software
Social Times
Frontrow Education
A Mindful Society
Hip & Melloul Blamey



Our Work

Take a look at some featured case studies of our best work.

Igloo Software – B2B Social Media Advertising
Igloo Software – Video Case Study
LeadSift – Content Strategy and Social Media Marketing
InteraXon – Expert Interview Videos
InteraXon – UX Awards Submission Video
InteraXon – Professional Athlete Testimonial Videos – Blog Production and Growth
A Mindful Society – Documentary and Speaker Videos
Almost Trying Super Hard – Filmmaking Collective

Client Quotes

  • Insightful helped become one of the web’s leading sources for social media insight and analysis. They expanded content production, improved our social media distribution and managed the growing writer team with passion, creativity and skill.

    Chris Ariens - Editorial Director, ADWEEK Blog Network
  • Insightful listened to our needs and provided creative solutions at every turn. They made the entire production process simple, by providing draft videos, making fast revisions and ensuring we were involved from the start. Working with Insightful was a pleasure.

    Martin Cieszewski - Senior Executive, Marketing and Digital Strategy, InteraXon
  • We needed dynamic storytellers to convey our event, which combines practical hands-on training with a variety of compelling speaker sessions. Despite the challenges, Insightful presented us with a documentary trailer that blew us away. 

    Michael Apollo - Founder, A Mindful Society

Our Team

Lauren Dugan
Co-founder, Content Strategist

For the past five years, Lauren has acted as a consultant for B2B businesses, advising clients on their content and social media marketing strategies and helping them craft compelling content that generates leads and builds their reputation.

At Insightful, Lauren guides the content strategy and creation for our clients.

Neil Vidyarthi
Co-founder, Content Distribution Strategist

Neil brings more than a decade of experience in social media business development. He helped EA Mobile acquire a social media games platform and expanded the SocialTimes blog network for its acquisition by Adweek.

At Insightful, Neil is responsible for content distribution and oversees video production for our clients.



Our mandate is to help businesses build trusted relationships with their customers in today’s noisy, interruptive environment. We do that by distributing useful content to the target audience at the right place and the right time.



The Insightful Blog

Our view of today's content marketing. Take a look here.

What the LinkedIn Redesign means for Advertisers

LinkedIn's new redesign draws a lot from Facebook, and that's a good thing for the most part. For those who seek to improve their abilities and their career, LinkedIn's new goal is to "ensure you can seamlessly access the most relevant professional conversations, content and opportunities". What was once an HR platform is now firmly focused on becoming our professional

Read More

4 Ways to Use Video for B2B Marketing

In B2B, too many businesses target the decision maker with a glorified cold call and spend more time talking than listening. But SiriusDecisions has shown that 67 percent of the buyer’s journey is now done digitally -- the implication being that customers are researching your business before they engage with sales at all. So how do you attract your customers? Do the research,

Read More

Just Try It. Run a LinkedIn B2B Campaign in 10 Steps.

It can seem daunting to start advertising on LinkedIn. Our clients are sometimes unsure about its potential, and we've found the easiest way to prove it works is to run a quick test campaign. But don’t take our word for it, just take a look at some of these examples. LinkedIn more than tripled Facebook and Twitter in visitor-to-lead conversion rate

Read More


Contact Us

Get in touch and let's strategize on how to use content marketing to achieve your goals.