Define your audience, create content that solves their problems, refine your distribution channels and establish a full-funnel strategy for each stage of the buyer’s journey. Focus on what works and drop what doesn’t by using an iterative campaign plan.
Write content that solves people’s problems. Produce videos that help people succeed at their job. Follow up with advanced content, share bite-sized media on social, write penetrating blog posts and develop killer longform work. Let’s think about case studies, whitepapers, e-books and video series.
Your customers aren’t looking for your content. Present solutions on the right channel with a respectful approach and start building a trusted relationship. From there, be useful, and follow up with more solutions that help them move along the buyer’s journey. Use data-driven marketing technology to create campaigns that convert — and ensure your metrics clearly tell the story for the rest of the team.